Nicolás Díaz Florit

My career is marked by passion, consistency, and the ability to turn ideas into successful realities.

Since 2010, when I designed my first branding project and built my first paid website, I have accumulated over a decade of experience in design and entrepreneurship. I have worked with a wide range of clients, from startups to multinationals, which has allowed me to refine my skills in digital product experience, overcoming challenges and developing effective solutions.As an entrepreneur, I have learned to be adaptable and strategic, balancing creativity with commercial viability to create aesthetic, functional, and sustainable products. In recent years, I have led multidisciplinary teams, guiding projects from conceptualization to launch, and I have developed leadership and communication skills that allow me to inspire my team.

Legal tech

start-up

scale-up

company

Lemontech

Role

Product Design Lead

From - to

01/2025 - 06/2025

From - to

Leading a team of six designers across two business units and a Design System squad, I foster a culture of ownership, growth, and trust. I introduced agile design rituals like dailies and retrospectives to align goals and boost team performance. By driving continuous improvement strategies across design, tech, and business, I ensure high-quality outcomes tied to strategic objectives. I’ve built strong cross-functional relationships with development, marketing, and customer success, acting as a catalyst for alignment and action. My leadership promotes a values-driven culture centered on purpose, collaboration, and assertive feedback.

telco

corporate

company

Liberty Latin America

Role

Design System Lead

From - to

07/2022 - 12/2024

From - to

Spearheaded the MVP and growth of the Wave Design System across 19+ markets, defining a scalable component architecture and long-term strategic roadmap. Collaborated with distributed technical teams to implement reusable patterns that improved design consistency, accessibility, and product quality. Led discovery sessions with internal stakeholders to adapt solutions to regional needs, fostering user empathy and shared ownership. Anticipated governance requirements early and developed scalable frameworks that enabled sustained adoption and alignment across brands and teams.

telco

corporate

company

Liberty Latin America

Role

Senior UI Designer

From - to

06-2020 - 07/2022

From - to

Oversaw the coordination and monitoring of design deliverables across 19 markets, improving efficiency and reducing inconsistencies at scale. Actively contributed to profit-sharing and operational efficiency initiatives by redesigning and optimizing key user journeys, aligning design efforts with measurable business outcomes.

Financial

consulting

corporate

company

Multiplica / Coopeuch

Role

Senior UI Designer

From - to

06-2020 - 07/2022

From - to

Collaborated with UX and technical teams to redesign the B2C app experience, using usage metrics and iterative testing to guide decisions. Focused on improving usability, consistency, and alignment with business goals through a data-informed design process.

telco

consulting

corporate

company

VTR Chile

Role

Senior UI Design

From - to

04/2020 - 06/2020

From - to

Created and maintained VTR's internal Design System, standardizing components and enabling scalable governance across platforms. Improved cross-team communication by establishing structured yet flexible workflows, driving consistency and collaboration across squads.

Nicolás Díaz Florit

Experience

Design skills

Design and prototyping tools

Complementary and organizational tools

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