22+ countries throughout Caribbean and Latam
Using a global design system implemented in over 22 countries across the Caribbean and Latin America, and spanning five different brands, means establishing a solid and consistent foundation that transcends borders and local particularities. This approach allows for the reuse of design components, optimization of resources, and ensures a uniform user experience across multiple markets.
By centralizing design decisions and defining reusable patterns, production efficiency is increased, allowing design teams to focus on solving more complex and market-specific problems rather than reinventing the wheel for each project. Additionally, this system reduces the need for redundant design decisions, ensuring that all digital products, regardless of country or brand, maintain the same quality and visual consistency.
Optimization, reutilization and automation
A set of agnostics components re.used throughout 5 diferent telecomunication brands.
Global
Multi-market
100% Online
Consistency
One source of truth
PROBLEM STATEMENT
22+ markets powered by Liberty latinamerica
Markets selling the same type of product with different business decisions. Lack of optimized services for a 100% digital experience.
Error in product compression
Difficult to read
Serviceability
Mobile first is not first
Mobile first
Product availability
OBJETIVES AND GOALS
Align strategies across all markets, generating cohesion among them and matching sales initiatives and products, reducing call center calls to create a 100% online sales experience.
All leveraged by our specific goals.
End to end
Cohesion
Mobile first
Content strategy
CONTENT IS
POWER
TIME TO MARKET
BUSINESS CHALLENGES
Business challenges are based on OKRs and KPIs to achieve success. These are five:
METRICS IN POWER
RETENTION
TRAFFIC to CUSTOMERS
personalization
BOUNCE RATE
QUANTITATIVE REASERCH
We analyzed the metrics of all the markets involved and found the following insights about our target:
90%
of users need at least one home service. Internet is the preferred method of contracting.
US$50
On average, users spend US$50.00 on Internet and TV services.
80%
80% of our users and new customers prefer an autonomous purchase and service flow.
55%
55% of the calls to the call center are to request help for some kind of friction in the purchase.
*The quantitative insights presented are an average of more than 22 markets in the region.
USER NEEDS
ARCHETYPES
Fabiola
Asisted buyer
Digital level
Buying intention
Alvaro
Online buyer
Digital level
Buying intention
Valeria
Window buyer
Digital level
Buying intention
User journey map
NEW AND EXISTING CUSTOMERS
Design
VISUAL DESIGN APPLIED TO MULTIPLE PRODUCTS
Discover a new way to get
products and services.
// One code, One source of truth
For any market to start building, no matter the size of your business.
Market brands
Liberty - Puerto Rico 🇵🇷
Is a leading telecommunications provider on the island, offering a wide range of high-quality services, including internet, mobile, television, and digital solutions for both residential and business customers. Known for its reliable, high-speed internet and expansive cable offerings, Liberty PR is committed to connecting Puerto Ricans with cutting-edge technology and entertainment options. The company is dedicated to enhancing the digital lives of its customers through continuous innovation and a strong customer service focus. Liberty PR is also deeply invested in the local community, supporting various initiatives to promote education, technology, and social responsibility across Puerto Rico.
Más Móvil - Panamá 🇵🇦
Is one of the leading telecommunications companies in Panama, offering a range of services for individuals and businesses. Their offerings include mobile phone services, residential internet, and television, providing accessible, high-quality tech solutions. With a focus on innovation and affordability, MásMóvil aims to connect Panamanians through advanced technology and nationwide coverage. The company is also known for its commitment to customer experience, adapting its products to meet the evolving needs of the market and ensuring reliable connectivity.
Flow - Jamaica & Caribbean 🇯🇲
Leading telecommunications companies in Jamaica, offering a comprehensive suite of services, including mobile, broadband internet, cable television, and fixed-line services. As a subsidiary of Liberty Latin America, Flow Jamaica is dedicated to delivering reliable, high-speed connectivity and advanced digital solutions to both individual customers and businesses. Known for its commitment to enhancing digital access and connectivity across the island, Flow Jamaica continually invests in technology to improve the quality of life and support economic development in Jamaica. The company is also actively involved in community initiatives, promoting education, digital literacy, and social empowerment through various programs and partnerships.
Liberty - Costa Rica 🇨🇷
Prominent telecommunications provider in Costa Rica, delivering a wide range of services including high-speed internet, cable television, and mobile solutions. As part of the Liberty Latin America group, Liberty Costa Rica is committed to offering cutting-edge technology and reliable connectivity to enhance digital access throughout the country. With a focus on customer satisfaction and innovation, the company continuously invests in expanding its network infrastructure to provide seamless, high-quality service. Liberty Costa Rica also actively engages in community initiatives, promoting education, social responsibility, and technological inclusion to empower Costa Rican communities.
TOOLS
Jira
Used to plan our design sprints, capture the backlog and visualize the progress.
Figma
Host all of our documentation and editable files across teams.
Zeroheight
Our component documentation accesible for everyone.
Storybook
Component code repository, preview of all components.
Directus
Our CMS, have access to all of the markets production sites.
